AI Marketing & Content Systems

Turn a customer-research pack into a repeatable, approval-first content workflow. Finish with a 30-day calendar, five draft assets, reusable prompts, tracking plan and editorial SOP. Not a growth guarantee or an automated outbound system.

What you get

6 short lessons, in order
Project: a 30-day ClearDesk content system
A quiz with a clear target: 7 of 8
Lesson 1 is free to read before you buy

Who it is for

Freelancers, solopreneurs and small teams. Complete H1 or demonstrate clear prompts, independent fact checks and data minimization. Use a text editor and optionally an approved assistant. No paid tools, real customer data, ads or live integrations needed. All work is private and synthetic.

Tools

1. Customer evidence, segments and message map — 35 minutes. 2. Brand voice, approved claims and content brief — 35 minutes. 3. Thirty-day campaign and repurposing workflow — 40 minutes. 4. Visual, email and SEO draft QA — 40 minutes. 5. Campaign IDs, UTMs and measurement — 35 minutes. 6. Editorial SOP, review gates and handoff — 35 minutes. 7. Project assembly — 35 minutes; quiz — 15 minutes.

Modules and outcomes

Strategy and evidence

1. Turn evidence into a message map — Produce an evidence ledger and two problem-based segments without turning guesses into facts. · 35 min
2. Make brand rules and an approved content brief — Create a usable voice guide, claims register and bounded brief that another person can follow. · 35 min

Production workflow

3. Build a 30-day campaign from one useful source — Plan a realistic 30-day campaign and turn one source into channel-specific drafts without changing its meaning. · 40 min
4. QA visuals, email and search content — Create channel-ready draft specifications with factual, rights and accessibility checks. · 40 min

Measurement and handoff

5. Connect content to a measurable funnel — Define campaign IDs, consistent tracking links and a modest measurement plan without pretending data exists. · 35 min
6. Hand off an approval-first editorial system — Write an SOP with owners, evidence checks, release gates and an incident pause rule. · 35 min

Project

Build a private, synthetic marketing workflow for ClearDesk Setup. Deliver a traceable 30-day plan and five drafts that could be reviewed by a small team. Use `case-study.md` only; no real customer records, public posting, sends, purchases or tracking setup.

Completion

At least 7/8 quiz answers (87.5%) meets an 80% target; unlimited retries. Project target 8/10 across evidence, brand, claims/rights, measurement and approval. No zero in claims/rights or human approval. Unapproved sending, fabricated testimonials, unsafe data or unsubstantiated guarantees require revision even if totals pass. Template completion is not legal clearance or proof of business results.

Quiz target: 7 of 8.